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Logos and Other Markings

The UNDP name and emblem are protected by a General Assembly Resolution and reserved for the official purposes of the organization. Any authorized use should be consistent with UNDP’s policies, as outlined in the UNDP Brand Manual.

Use of the Global Fund name and logo is subject to the terms set forth in the Agreement to License Trademarks (and the 2016 amendment) between the Global Fund and UNDP, which incorporate the Global Fund Identity Guide for Partners and must conform to certain specifications.

The guidelines below should be followed when using the UNDP and the Global Fund names, emblems and other markings.

Use of the UNDP logo by grant Sub-recipients (SRs) and partner organizations is subject to prior written consent. Vendors or providers of goods, including medical supplies, and services to UNDP cannot use the UNDP name or emblem for commercial purposes or goodwill, or otherwise without the written permission of UNDP, as outlined in the General Terms and Conditions for Contracts for Goods and/or Services.

Description of UNDP projects and programmes funded by the Global Fund. All UNDP activities in the host country are carried out within the framework of projects of assistance to the government of that country. To reflect national ownership, the following description must therefore be used for all UNDP activities funded by the Global Fund:

“UNDP project in support of the Government of [insert name], funded by The Global Fund to Fight AIDS, Tuberculosis and Malaria.”

UNDP and the Global Fund are distinct organizations and UNDP personnel should not use designations such as “UNDP/Global Fund project” or “UNDP/GF programme” to avoid confusion and misrepresentation.

Titles of UNDP staff members and project personnel. UNDP staff members and project personnel are engaged by UNDP and not by the Global Fund. Hence, no reference to the Global Fund should appear in their titles. For example, the correct title is Project Manager, United Nations Development Programme, as opposed to UNDP/Global Fund Project Manager.

Designation of UNDP Country Offices and Project Management Units. UNDP Country Offices (COs) and Project Management Units (PMUs) do not have any formal affiliation with the Global Fund. They are UNDP business units whose role is to implement UNDP projects funded by the Global Fund. Hence, the correct designation of a PMU is Project Management Unit, United Nations Development Programme, as opposed to Project Management Unit, UNDP/Global Fund.

Communications materials

UNDP may use the Global Fund name or logo on general communications and marketing materials, such as high-profile events, official meetings, media releases, press conferences, event-related signage, posters, official websites and video and audio productions, with the following guidance:

  • It should be clear that the Global Fund did not directly produce the communications materials by including an official disclaimer.
  • For media releases and press conferences, COs will advise the Global Fund when releasing news concerning the Global Fund.
  • UNDP’s logo should be to the right of the Global Fund logo and should not be larger than the Global Fund logo.
  • The Global Fund name may be spelled out in full—The Global Fund to Fight AIDS, Tuberculosis and Malaria at the first use—or simply as “The Global Fund.” It is important not to use the initials “GF” or “GFATM.”

UNDP may use the Global Fund logo on the UNDP website, however a link to the Global Fund website should be included: theglobalfund.org.

Disclaimer in communication materials. Unless otherwise authorized by the Global Fund, with the exception of posters and signs, UNDP communication materials must contain the following disclaimer in a location reasonably positioned to give readers notice:

“The views described herein are the views of this institution, and do not represent the views or opinions of The Global Fund to Fight AIDS, Tuberculosis and Malaria, nor is there any approval or authorization of this material, express or implied, by The Global Fund to Fight AIDS, Tuberculosis and Malaria.”

When NOT to use the Global Fund name or logo

  • Medical locations or assets. The Global Fund name and logo cannot be used on locations or assets that wrongly imply the Global Fund has presence in-country, such as a hospitals, mobile clinics and vehicles, unless permission is given in writing by the Global Fund following clearance by the Global Fund.
  • Medical supplies. The Global Fund name and logo cannot be used on any pharmaceutical, consumable or health product. Nor should they appear in close proximity or in the marketing, sales or promotion of products (including packaging) or services so as to indicate sponsorship or endorsement of such products.
  • Stationery and business material. The Global Fund name and logo cannot be used on UNDP stationery or any other business material, including business cards, letterheads, notepads, pens, pencils, binders and others.
  • Fundraising. The Global Fund name and logo cannot be used for any fundraising events or activities.

Use of the Global Fund’s name and logo by Sub-recipients. UNDP may grant SRs permission to use the Global Fund’s name and logo on the conditions set forth above, without the Global Fund’s formal permission. Alongside the reference to the Global Fund, a reference to UNDP and the United Nations must be included in all disclaimers in communication materials published by Sub-recipients. The said permission must be formalized through a sub-licensing agreement. A suggested disclaimer for SRs follows:

“The views described herein are the views of this institution, and do not represent the views or opinions of the United Nations, including UNDP, UN Member States or The Global Fund to Fight AIDS, Tuberculosis and Malaria, nor is there any approval or authorization of this material, express or implied, by the United Nations, including UNDP, UN Member States or The Global Fund to Fight AIDS, Tuberculosis and Malaria.”

Identification of assets by Sub-recipients. SRs should identify all assets furnished or financed by UNDP with grant funds as UNDP’s property. For security reasons, UNDP may sometimes waive this requirement. More specifically, all vehicles procured for use by SRs should be subject to the same procedures as those developed for UNDP vehicles in consultation with the UNDP Security Team in the host country.

Communicating results is fundamental to the work of UNDP. It demonstrates the transparency and effectiveness of the organization, builds influence and trust, attracts new donors and demonstrates accountability to existing ones. For further guidance on how best to Communicate Results, visit the Grant Reporting section of this Manual.

Additional guidance to support this area of work are also available through a number of resources listed below:

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